The Marketing Vanguard

9 - How Can Data Transform B2B Marketing Strategies for Better ROI?

Paula Chiocchi

Published on: 21/04/2025

On this episode of *Marketing Vanguard: Leading Voices in B2B Innovation*, host Paula Chiocchi sits down with Dave Nugent, EVP of Data & Analytics at Fusion92. They explore how data integration and identity graphs are revolutionizing B2B marketing strategies. Dave shares how Fusion92’s client-first approach and innovative technologies drive measurable ROI and marketing impact.

B2B Marketing StrategiesLeadership & Growth

8 - Building Relationships: The Key to Successful B2B Marketing Campaigns

Paula Chiocchi

Published on: 14/04/2025

In this episode of "Marketing Vanguard: Leading Voices in B2B Innovation," host Paula Chiocchi, CEO of Outward Media, speaks with Kneko Burney Miller, founder and CEO of Change3. Kneko discusses key B2B marketing strategies, emphasizing the importance of quality over quantity in lead generation and the role of account-based marketing (ABM). She highlights the impact of digital platforms, programmatic advertising, and challenges in audience targeting, while exploring trends like ultra-personalization and AI. Kneko advocates for building meaningful customer relationships and adopting innovative approaches to thrive in the evolving digital landscape.

B2B Marketing Strategies

7 - Content is King: Why Investing in Video Can Elevate Your Brand

Paula Chiocchi

Published on: 07/04/2025

In this episode of the Marketing Vanguard: Leading Voices in B2B Innovation podcast, host Paula Chiocchi, CEO of Outward Media, interviews Anthony Chiaravallo, CEO and founder of Vallo Media. Anthony highlights the importance of personalized outreach, combating ad fraud, and using AI for creative development. He also stresses the value of content creation, particularly video, and leveraging intent data for better targeting.

B2B Marketing Strategies

6 - The Analytics Advantage: How to Outsmart Ad Fraudsters

Published on: 01/04/2025

In this episode of the "Marketing Vanguard" podcast, host Paula Chiocchi, CEO of Outward Media, converses with Dr. Augustine Fou, founder and CEO of Fou Analytics, about the pressing issue of ad fraud in digital advertising. He discusses the complexities of attribution fraud and emphasizes the importance of using advanced analytics to detect and prevent fraudulent activity. Dr. Fou also highlights how Fou Analytics can help advertisers improve the quality of their campaigns and protect their advertising investments.

B2B Marketing StrategiesAd Fraud