8 - Building Relationships: The Key to Successful B2B Marketing Campaigns
Navigating the Future of B2B Marketing: Insights from Kneko Burney Miller, Founder of Change3 Enterprises
In the latest episode of The Marketing Vanguard podcast, host Paula Chiocchi, CEO of Outward Media, sits down with Kneko Burney Miller, Founder, CEO, and Chief Innovator of Change3 Enterprises. Kneko, a forward-thinking leader in growth and performance marketing, shares her expertise on the evolving landscape of B2B marketing, emphasizing the shift from volume-based strategies to a more personalized and high-quality approach driven by AI and advanced digital platforms.
Key Insights on the Future of B2B Marketing
Kneko Burney Miller discusses the key shifts shaping the future of B2B marketing, offering valuable insights for businesses looking to stay competitive. She advocates for a focus on quality over quantity in lead generation, the importance of leveraging advanced technologies like AI for ultra-personalization, and the need for relationship-building in today’s fragmented digital world.
Kneko’s primary message revolves around moving away from traditional metrics like impressions and click-through rates and instead focusing on the engagement and meaningful connections that truly drive business success. She explains how AI can help marketers craft ultra-personalized messages by analyzing digital footprints and engagement patterns, enabling them to reach customers with relevant content at the right time. This personalized approach is critical in an age where customers expect tailored interactions rather than generic, one-size-fits-all messaging.
Another key point Kneko makes is the importance of moving beyond digital advertising oversaturation. She suggests marketers focus on understanding their audience deeply, avoiding the "scattergun" approach that many businesses fall into. Instead of chasing viral success, marketers should aim to build genuine, long-lasting relationships with their target customers. By fostering trust and leveraging thought leadership, brands can create more meaningful connections with their audiences.
Key Episode Highlights
Focus on quality over quantity in lead generation, prioritizing engagement and meaningful interactions.
AI-driven ultra-personalization as the future of B2B marketing, enabling deeper customer connections.
Relationship-building as the foundation of modern marketing strategies, moving beyond traditional digital advertising.
The importance of understanding your target audience to avoid oversaturation in digital platforms.
Thought leadership as a key tool for fostering trust and building long-term customer relationships.
About Kneko Burney Miller
Kneko Burney Miller is the Founder, CEO, and Chief Innovator at Change3 Enterprises, a company dedicated to helping businesses thrive through performance marketing. Kneko’s experience in B2B marketing has made her a key figure in guiding companies through digital transformations, blending AI-driven insights with human-centered strategies to drive sustainable growth.
About Change3 Enterprises
Change3 Enterprises specializes in transforming businesses by delivering innovative, performance-driven marketing solutions. By combining data, technology, and creativity, Change3 Enterprises helps companies succeed in an ever-evolving digital landscape, offering tailored strategies that foster deeper customer relationships and measurable results.
Links Mentioned in This Episode
👉 Explore more about data-driven B2B marketing by visiting Outward Media.
🎙️ Interested in sharing your expertise on The Marketing Vanguard podcast? Apply to be a guest.
Link to this episode: https://player.captivate.fm/episode/8cc6b8d2-6de1-4e52-a254-03f7514d73d3/
